We’re bad at it. And marketers know this.
Consider: you’re buying a $30,000 car and you have the option of upgrading the stereo to the 18 speaker, 100 watt version for just $500 more. Should you?
Or perhaps you’re considering two jobs, one that you love and one that pays $2,000 more. Which to choose?
Or…
You are lucky enough to be able to choose between two colleges. One, the one with the nice campus and slightly more famous name, will cost your parents (and your long-term debt) about $200,000 for four years, and the other (“lesser” school) has offered you a full scholarship.
Which should you take?
In a surprisingly large number of cases, we take the stereo, even though we’d never buy a nice stereo at home, or we choose to “go with our heart because college is so important” and pick the expensive college. (This is, of course, a good choice to have to make, as most people can’t possibly find the money).
Here’s one reason we mess up: Money is just a number.
Some days, I feel like Seth is reading my mind. Today is one of those days.
So much we never learned in school. Decision making and money are 2 of the big
real world issues that most of us just learn about through trial and error…
The Stupid Things You Do with Your Money (and How to Fix Them)
Finding out your credit rating and buying a new car vs. used
“Outer silence can recharge my inner silence. It fills me with gratitude and patience.”
~Gordon Hempton from One Square Inch of Silence.
Photo by Guiljerme Jofili. (Taken with instagram)
He arrived in Halifax, Canada, on a boat with his parents after escaping communism in the former Yugoslavia. As he says, he had but “one suitcase, few prospects, $20 and no understanding of the English language.”
Starting out delivering newspapers and waiting tables, Herjavec launched a computer company from his basement, became an entrepreneur, and eventually sold one of his businesses to AT&T and another to Nokia for $225 million.
If you aren’t watching Shark Tank, you’re missing out on an invaluable crash course lesson in business negotiation.
Time and Money management
We speak with CNN’s chief business correspondent, Ali Velshi, about how he manages his downtime (whenever he can get it), what keeps spenders and savers together, and which one he is.
For more tips on building your personal brand and working smarter, see Amber Mac’s Work Flow series.
Launching a new adventure in the wonderful world of mobile marketing.
We will be searching for and promoting the absolute best deals out there and sharing the results of what works and what doesn’t.
We will be looking to add value to peoples’ lives….